Tswv yimntim tsimtuaj yeem txhim kho cov khoom siv niaj hnub zoo tib yam rau hauv cov khoom siv khoom kim heev, muab cov neeg siv khoom muaj txiaj ntsig 'kev kho mob' kev paub.
nqa tawm ib mais
Ntim tsim thiab kev tshaj tawm cov ntaub ntawv tuaj yeem hloov cov khoom zoo tib yam rau hauv "khoom noj txom ncauj" uas nyiam cov neeg siv khoom.
Cov khoom lag luam zoo ib yam dhau los ua khoom plig, muab nqi zog rau cov neeg yuav khoom hauv lub sijhawm ntawm indulgence.
Nov yog ib qho kev nyiam tshaj plaws ntawm TikTok: muab nqi zog rau tus kheej kom ua tiav cov haujlwm nrog kev yuav khoom kim heev. Rau Generation Z tawm tsam nrog kev ntxhov siab hauv kev sib raug zoo hauv ntiaj teb tom qab kis thoob ntiaj teb, qee yam ntawm cov neeg laus (thiab cov kev ntxhov siab nrog) yuav nyuaj, los ntawm kev teem caij nrog kws kho mob mus qhib cov txhab nyiaj hauv txhab nyiaj. Cov tub ntxhais hluas cov neeg tau txais kev pab no feem ntau nrhiav kev kho cov khw muag khoom los txhawb lawv tus kheej kom daws tau cov hauj lwm ntxhov siab no thiab tswj kev noj qab haus huv.
Nyob rau niaj hnub no 'kev tos txais' kab lis kev cai, txawm hais tias nruj lub hnab nyiaj, cov neeg siv khoom tseem tab tom siv rau kev kho cov khw muag khoom, tig qhov muag tsis pom kev rau qhov tsis txaus ntseeg ntawm kev lag luam, thiab siv nyiaj ntau dhau qhov tsim nyog. Txawm li cas los xij, cov kev yuav khoom no yuav tsum muab qee qhov kev paub dhau los. Generation Z, uas txawj ntse hauv kev sib raug zoo, tsis tsuas yog yuav khoom rau lawv tus kheej. Lawv kuj nrhiav cov khoom uas ua rau lawv muaj kev xav thiab muab kev zoo nkauj uas tuaj yeem nthuav tawm hauv cov duab thiab cov yeeb yaj kiab - tshwj xeeb tshaj yog thaum lub sijhawm unboxing.
Nws tsis pub leejtwg paub tias kev ntim khoom tuaj yeem cuam tshuam rau cov neeg siv khoom kev txiav txim siab yuav khoom, thiab cov neeg yuav khoom lawv tus kheej paub tias ntim khoom yog qhov tseem ceeb. Cov kws tshawb fawb los ntawm Quad's Package InSight pab pawg tau siv qhov muag taug qab thiab cov lus pom zoo rau cov neeg siv khoom los tshawb xyuas seb cov ntim khoom cuam tshuam li cas rau kev yuav khoom. Cov ntaub ntawv los ntawm cov kev tshawb fawb no qhia tau hais tias muaj kev sib raug zoo ntawm kev ntim khoom thiab kev txiav txim siab yuav khoom. Qhov tseeb, txawm hais tias 60% ntawm cov neeg koom nrog hauv Package InSight's 2022 craft npias txoj kev tshawb fawb qhia tias kev ntim khoom muaj kev cuam tshuam zoo rau lawv cov kev txiav txim siab yuav khoom, cov ntaub ntawv tshawb xyuas qhov muag pom tau tias kev ntim khoom tuaj yeem cuam tshuam ntau dua rau kev txiav txim siab tsis nco qab.
Los ntawm kev txaus siab rau lub zog muaj zog ntawm kev ntim khoom thiab nthuav tawm cov khoom lag luam hauv txoj hauv kev uas muab cov txiaj ntsig zoo thiab kev saib xyuas zoo, cov khoom lag luam tuaj yeem nthuav tawm tus ntsuj plig ntawm cov khoom kim heev yam tsis muaj nqi kim thiab nyiam cov tub ntxhais hluas 'kev kho mob' cov neeg siv khoom.
Luxurious ntim tsim thiab xa cov ntaub ntawv
tuaj yeem ua rau koj cov khoom muaj txiaj ntsig tshwj xeeb
Yuav kom suav tau tias yog kev txaus siab, koj cov khoom yuav tsum muaj qhov tseeb. Cov khoom lag luam tuaj yeem siv cov qauv tsim thiab kev nthuav tawm cov ntaub ntawv los tsim cov khoom lag luam uas tsis nco qab rau cov neeg siv khoom, zoo li kev lom zem zoo nkauj.
Qee txoj hauv kev kom ua tiav lub hom phiaj no los ntawm kev ntim khoom suav nrog:
Cia thawj qhov kev xav zoo rau tib neeg
Kev ntim khoom zoo nkauj tuaj yeem tawm qhov zoo thawj zaug rau tib neeg. Cov kev xav thawj zaug no yuav suav nrog cov qauv tshwj xeeb; Ib tug ntxim nyiam xim palette; Cov cim ntawm tus kheej, kev piav qhia, lossis cov duab ntxim nyiam; Los yog velvet zoo li tactile substrate. Cov no yog cov piv txwv ntawm cov ntsiab lus uas tuaj yeem siv los ua cov khoom lag luam ntau qhov muag pom rau cov neeg siv khoom.
Sawv ntsug ntawm lub txee
Kev tsim ntim khoom tsim nyog tuaj yeem pab cov khoom lag luam sawv ntawm cov txee. Muaj qhov zoo nkauj thiab zoo nkauj, ua ke nrog cov khoom tsim nyog thiab cov xim palette zoo nkauj, yuav yog qhov kev txiav txim siab kawg rau cov neeg yuav khoom thaum txiav txim siab ntawm cov khoom sib tw. Siv cov txheej zoo glossy los yog cov ntaub ntawv satin rau cov tshuaj pleev ib ce lossis cov khoom qab zib decadent, thiab tejzaum nws tig mus rau cov xim Pantone nrov xws li xim Peach fuzz txhua xyoo, tuaj yeem ua qhov sib txawv ntawm kev lom zem thiab tej yam zoo tib yam.
Txhawb cov ntaub ntawv raug
Kev xa cov ntaub ntawv yog ib qho cuab yeej tseem ceeb rau cov hom lag luam kom nthuav tawm kev nkag siab ntawm cov khoom kim heev. Cov lus ntawm kev ntim khoom yuav tsum ua kom muaj kev txaus siab, kev ua siab zoo, kev ua koob tsheej, thiab kev so ntawm cov neeg siv khoom. Qhov no yuav ntxias cov neeg siv khoom los saib cov khoom raws li kev txaus siab thiab nyiam yuav nws rau qhov khoom plig rau tus kheej.
Muab cov neeg siv khoom muaj kev paub dhau los
Cov khoom lag luam tuaj yeem nyiam cov neeg siv khoom txaus siab los ntawm kev tsim cov khoom lag luam zoo, yog li coj lawv cov kev paub tsis nco qab tiag tiag. Cov ntim nrog cov xim ci, cov duab tshwj xeeb, thiab cov lus teb ceev ceev (QR) cov lej tuaj yeem coj cov neeg siv khoom mus rau hauv kev ua lag luam zoo. Los ntawm kev nyiam cov neeg siv khoom txaus siab, cov khoom lag luam tuaj yeem nyiam cov neeg yuav khoom xws li mus yuav cov khoom raws li lawv cov khoom tuaj tshiab.
Xyoo 2024, cov khoom lag luam yuav tsum tau siv tag nrho cov neeg siv khoom lub siab xav rau cov khoom kim heev me me. Cov kws tshaj lij hauv kev lag luam kwv yees tias qhov sib txawv ntawm "kev tos txais qhua" yuav txuas ntxiv nce traction thoob plaws hauv lub xyoo. Txhawm rau kom ua tiav qhov kev coj ua no rau hauv lub hom phiaj kev lag luam, cov hom lag luam yuav tsum nco ntsoov siv cov cuab yeej uas lawv muaj ntawm lawv qhov chaw pov tseg thiab nthuav tawm lawv txoj kev muaj tswv yim kom sawv tawm. Los ntawm qhov chaw tsim nyog, ntim tsim, thiab kev tshaj tawm cov ntaub ntawv, cov khoom lag luam tuaj yeem ua rau muaj kev xav thiab txhim kho cov khoom lag luam kom pom tus kheej ntawm "khoom noj txom ncauj" me me.
Post lub sij hawm: Sep-13-2024
